Open graph is a protocol which is used to integrate any web page into the social graph. For example, Facebook can be your social graph or social circle. Once the web page is integrate,d it behaves like the object of the social graph, meaning that it has the same functionality as a Facebook page.
Website traffic is, nowadays, in great part due to social shares. It is thus necessary to master this tag, since it can really make the difference on your click-through rate.
The classic example is you share a link on Facebook and the thumbnail is missing or the wrong image is appearing. That is pretty annoying, right? Open Graph is here to offer a better user experience and optimize your shares.
In order to turn your web pages into graph objects, you need to add basic metadata to your page. This is where the Open Graph Plugin comes in handy.
For Jobs Factory, our plugin will insert metadata tags named "og" into the Job Details pages.
As an example, the following is the Open Graph protocol markup for a job offer:
<meta property="og:url" content="http://jobsfactory.thephpfactory.com/my-jobs/details/1/it-manager"/> <meta property="og:site_name" content="Jobs Factory Demo Server"/> <meta property="og:title" content="IT Manager"/> <meta property="og:description" content="Implementation and operation of Group IT-Standards and Processes"/> <meta property="og:type" content="article"/> <meta property="og:article:published_time" content="2016-02-10 10:10:44"/>
Additional open graph tags can be added or removed afterwards from this file: \components\com_jobsfactory\controller.php line 614.
We also recommend you to visit this website in order to find out more information regarding the Open Graph Protocol.